Client: Volkswagen


Agency assignment: One in three Swedish children have considered quitting soccer based on “overcommitted” parents. It was a great opportunity for a sponsor to act with the ambition to make a difference.
To address this disappointing situation, Volkswagen decided to do something about it by getting three rival clubs to unite under a common umbrella “Fotbollskoden” a code of conduct for parents across Sweden.


Country: Sweden


Brand Arena Nordic Group AB
Textilgatan 33
120 30, Stockholm
Org. number: 559110-7619