![Veikkaus](/static/dc3b8484db6bc12435c911fd993bc063/f9811/Skarmavbild-2023-05-25-kl.-15.38.23.png)
Veikkaus
Client:Â Veikkaus
Agency assignment: Veikkaus wanted to increase awareness of Lotto amongst youth. They wanted to create a campaign that would differentiate itself in a positive way among Finns and have good visibility for the campaign. We started building the concept with some background research of what Finns do on a Saturday. Sauna and Lotto were among the top experiences. This created an idea for a Lotto sauna; a place where one could dream of the possibilities a Lotto win creates. The sauna was built in an old sea container that was placed in a central location by the Aura river in Turku.
Country:Â Finland