Agency assignment: OBOS is the main sponsor of three of Norway’s biggest festivals, Slottsfjell, Festningen and Utopia. In the summer of 2022, OBOS wanted to take the activation out of the festival area and fill the cities with life.
The assignment was given to JCP, which created the concept “OBOS Home Festival”, where private individuals could win the festival experience at home.
All you had to do was send a picture of where you wanted to have a home festival. Whether it’s in the living room, in the kitchen or in the shower! The winners could invite as many friends as they wanted and everyone who took part in the home festivals got tickets to the “real” festivals as well.