Finnish League for Human Rights
Client: Finnish League for Human Rights
Agency assignment: Human rights violations in sports don’t just happen in other parts of the world, they also happen here in Finland – both on a professional level and in children’s sports, too. The Finnish League for Human Rights decided to break the silence. The campaign’s core message was simple: Don’t break the game (Älä riko urheilua). It was followed by three slogans, paired with top Finnish athletes, who have raised human rights issues in public.