Brief: Strategic and creative partner including an update of areas
in the Ericsson showroom
Ericsson Studio is an engaging and continually evolving showroom space at the company’s headquarters in Kista. In the TV-area, we created a home-style environment in which to contextualise Ericsson’s offer, featuring a warmer, more welcoming feel for visiting guests.
In another part of the studio, we used a wide variety of props and utensils to build the story of Ron and Chris and their dog Buster. An intuitive iPad interface enabled guests to control their home – neatly embodying Ericsson’s vision of a future where everything is connected.