Ericsson Studio

Client: Ericsson

Brief: Strategic and creative partner including an update of areas

in the Ericsson showroom

TV-area

Ericsson Studio is an engaging and continually evolving showroom space at the company’s headquarters in Kista. In the TV-area, we created a home-style environment in which to contextualise Ericsson’s offer, featuring a warmer, more welcoming feel for visiting guests.

Connected home

In another part of the studio, we used a wide variety of props and utensils to build the story of Ron and Chris and their dog Buster. An intuitive iPad interface enabled guests to control their home – neatly embodying Ericsson’s vision of a future where everything is connected.