Ericsson Studio

Ericsson Studio

Client: Ericsson

Brief: Strategic and creative partner including an update of areas

in the Ericsson showroom



Ericsson Studio is an engaging and continually evolving showroom space at the company’s headquarters in Kista. In the TV-area, we created a home-style environment in which to contextualise Ericsson’s offer, featuring a warmer, more welcoming feel for visiting guests.


Connected home

In another part of the studio, we used a wide variety of props and utensils to build the story of Ron and Chris and their dog Buster. An intuitive iPad interface enabled guests to control their home – neatly embodying Ericsson’s vision of a future where everything is connected.


Brand Arena Nordic Group AB
Textilgatan 33
120 30, Stockholm
Org. number: 559110-7619