Agency assignment: As part of the ASUS campaign, we created the concept #asusbrainpower. We wanted to find an engaging activity that creates social diffusion. In an age where everyone takes selfies and teamfies, we wanted to go even deeper and at the same time communicate the smartness and power that ASUS products have. Based on that, we created branfies – the ability to take a picture of your own brain activity. With the help of EEG meters that measure the activity of the cerebral cortex, we were able to elicit different emotions in the brain.
We then visualized these feelings in a 3D model of a brain.